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SUMMER SESH.
Summer Sesh is the next big thing to appear in Australia’s iconic music festival culture. Music festivals are
the go-to event during the great Aussie summers to witness a wide range of both homegrown and foreign talent.
The cancelling of various electronic, dance based festivals has left the Australian festival pond dry of this genre.
Summer Sesh has seized this opportunity to organise a festival dedicated to showcasing Australia’s popular
DJ talent. Kicking-off in the much anticipated summer of 2019, taking place in three locations across Victoria
and New South Wales, Summer Sesh is a two day, outdoor summer music festival featuring international
headliners alongside countless Aussie talent.
the go-to event during the great Aussie summers to witness a wide range of both homegrown and foreign talent.
The cancelling of various electronic, dance based festivals has left the Australian festival pond dry of this genre.
Summer Sesh has seized this opportunity to organise a festival dedicated to showcasing Australia’s popular
DJ talent. Kicking-off in the much anticipated summer of 2019, taking place in three locations across Victoria
and New South Wales, Summer Sesh is a two day, outdoor summer music festival featuring international
headliners alongside countless Aussie talent.
Appealing to young men and women (18+), Summer Sesh is marketed towards those who live to party.
Spend their weekends going to bars and clubs immersing themselves in Australian party culture and likely
enjoy outdoor activities such as camping with friends.
Spend their weekends going to bars and clubs immersing themselves in Australian party culture and likely
enjoy outdoor activities such as camping with friends.
The brand identity developed for Summer Sesh was determined by the unique vibe found only at electronic
music festivals. Use of vibrant, youthful colours and other-worldly concepts influenced by the style of music,
brings to life the energetic atmosphere of the event and aims to entice the desired audience from their
first interaction with the brand.
music festivals. Use of vibrant, youthful colours and other-worldly concepts influenced by the style of music,
brings to life the energetic atmosphere of the event and aims to entice the desired audience from their
first interaction with the brand.
As the festival identity would change with the years, establishing a brand mark with flexibility across both vertical
and horizontal formats was a key objective of this project. Ensuring future diversity of the brand, logos and
supporting graphics were designed with consideration to the aesthetics of summer in combination with
contemporary design elements. The 2019/2020 identity focuses on reflecting an other-worldly concept through
use of a cosmic, surreal perception. Through blending colour palette, imagery and effect styles, the identity
represents an electric summer mood, reinforcing the atmosphere, season and music together to produce
a disposition only this festival could have inspired.
and horizontal formats was a key objective of this project. Ensuring future diversity of the brand, logos and
supporting graphics were designed with consideration to the aesthetics of summer in combination with
contemporary design elements. The 2019/2020 identity focuses on reflecting an other-worldly concept through
use of a cosmic, surreal perception. Through blending colour palette, imagery and effect styles, the identity
represents an electric summer mood, reinforcing the atmosphere, season and music together to produce
a disposition only this festival could have inspired.