____
AUSTRALIA ZOO.
Australia Zoo, home to the infamous Crocodile Hunter, is one of the most popular tourist attractions Queensland
and Australia have to offer. Through education programs and conservation projects their mission is to become
the ultimate global zoological destination. Involved in multiple national and international conservation schemes
as well as breeding programs and carbon footprint reduction initiatives, the wildlife warriors of Australia Zoo
have become world leaders devoted to the protection of animals and the environment. The Australia Zoo’s legacy
remains strong in the hands of the Irwin family, fuelled by the passion and dedication of the late Steve Irwin.
and Australia have to offer. Through education programs and conservation projects their mission is to become
the ultimate global zoological destination. Involved in multiple national and international conservation schemes
as well as breeding programs and carbon footprint reduction initiatives, the wildlife warriors of Australia Zoo
have become world leaders devoted to the protection of animals and the environment. The Australia Zoo’s legacy
remains strong in the hands of the Irwin family, fuelled by the passion and dedication of the late Steve Irwin.
An attraction appropriate for all ages, Australia Zoo is marketed towards those with interests in environmental
prosperity and aims to educate the general public on eco-friendly practices, how they can help in the fight for
wildlife and it’s everlasting importance.
prosperity and aims to educate the general public on eco-friendly practices, how they can help in the fight for
wildlife and it’s everlasting importance.
The rebrand identity developed for Australia Zoo intends to bring the institution’s branding into the modern age and
breathes new life into an otherwise dated logo design. Developed with delicate consideration to the zoo’s history,
this rebrand encompasses a contemporary look while maintaining original design elements.
breathes new life into an otherwise dated logo design. Developed with delicate consideration to the zoo’s history,
this rebrand encompasses a contemporary look while maintaining original design elements.
The crocodile symbol captures a light-hearted, friendly interpretation of an otherwise, frightening creature. It was an
obvious choice to represent Australia Zoo in a visual sense, as it is almost instinctive to associate crocodiles with the
zoo thanks to Steve Irwin’s intense wildlife documentary series, The Crocodile Hunter.
obvious choice to represent Australia Zoo in a visual sense, as it is almost instinctive to associate crocodiles with the
zoo thanks to Steve Irwin’s intense wildlife documentary series, The Crocodile Hunter.
Utilising approachable symbolism and a eco-friendly, culture-influenced colour scheme allowed the redesign to reflect
the zoo’s values and give it a modern twist, taking advantage of its associated visual interpretation. Producing a fresh,
modernised design with respect for the park’s history, brings Steve Irwin’s legacy into the modern day, with the purpose
and determination to prohibit his vision from only existing as something of the past.
the zoo’s values and give it a modern twist, taking advantage of its associated visual interpretation. Producing a fresh,
modernised design with respect for the park’s history, brings Steve Irwin’s legacy into the modern day, with the purpose
and determination to prohibit his vision from only existing as something of the past.